عنوان مقاله [English]
his article is to study how mass media role and function in interpreting or changing surrounding world is reflected in Iranian contemporary fiction. The purpose is determining that mass media which leads every other phenomenon to being reflected, how is dragged to the scene of reflection itself. This is also proposed to give a picture of explanation and acknowledgement of media epidemic presence in real society in order to analyze the relation between power and prevalence of mass media in Persian novel and its social role and function in real world. Therefore 12 Persian realistic novels whose authors live in Iran and also are published in I. R. IRAN are chosen by targeted sampling method for qualitative research. All phrases about traditional mass media as radio, TV, newspaper and magazine are derived from these texts and are analyzed on basis of theories of media power, reflection, literary Criticism and sociology of literature, in accordance with cultural studies requirements for understanding media.
Findings revealed that mass media is reflected as “power and trigger tool”, “awareness tool”, “negligence tool”, “routine thing”, “informative tool”, “Hobby tool”, “Contradictive phenomenon/tool”, “secondhand thing”, “Criticism tool” and “presenter phenomenon” in the world of Persian novel. Obvious difference between written media and visual and audio media in social role finding (oral culture), TV and radio roleplaying as the most main gate of being informed, in contrary with picked role of newspapers in everyday life and weaker than them, not-daily print magazines (inactive choice), lack of specified and strong place for news media among public (media weakness), printed media consume as a factor of the elite lifestyle (neglecting public audience), and lack of understood identity of activities and characteristics of media people (threat in meaning of media job), are categories that finding of this research are explained within.